Smart tourism: How to promote sustainable and attractive tourism?

Smart tourism: How to promote sustainable and attractive tourism?

Summer is here and with it comes the long-awaited holidays. Do you have plans? Where are you planning to visit this year? Whatever your answer, today we want to take a closer look at the perfect complement, and no, we’re not here to tell you about the wonders of a comfortable backpack or all-terrain footwear for travelling the world. We are talking about nothing more and nothing less than the concept of Smart tourism. Have you ever heard of it? We’ll tell you all the details.

To talk about this term is to talk about a solution that allows the user to be connected at all times thanks to technology and through which they can consult information about their destination, before, during and after their trip.

In short, an initiative that, in addition to facilitating tour planning, favours sustainable, ecological and attractive tourism, helping the digital evolution of the sector by transforming the experience and offering tourists a new way of travelling and experiencing leisure and culture.

Imagine touring Stonehenge inch by inch from anywhere on the planet

Benefits of sustainable tourism in smart cities

And now that we have defined what smart tourism is all about, we ask ourselves: Is it only the smart tourist who benefits from this model or are there other day-to-day advantages that this concept can offer to the inhabitants of smart cities? Of course there are, for example, thanks to the use of information and communication technologies it is possible to carry out predictions of tourist behaviour, to guide their experience during visits and also to combat the tourist overcrowding that many cities experience.

But not only that, there are other benefits: have you ever arrived in a city and on the way to the place you wanted to visit, and by chance, you discovered a street or a building that you had not planned on the route, that almost nobody knew about and that caught your attention even more than what you had originally planned to see? This is precisely another of the objectives of sustainable tourism: to promote little-known locations in order to give them visibility and relieve congestion in other parts of the territory and, to a large extent, to improve the quality of life of the citizens who live there on a regular basis.

And there are more advantages: Have you ever thought about the number of sensors scattered throughout cities? On the road and on the pavements to analyse the density of traffic and pedestrian traffic, to measure air pollution, electricity, gas or water consumption, to warn drivers of free parking spaces, or even to detect possible breakdowns in urban services in time. All of them are not placed arbitrarily, as you have seen, they respond to an objective, and in most cases, this is to improve the environmental management of the resources that make up municipalities and cities.

What is the impact of ICTs on tourism today?

As we can see, the importance of ICTs in tourism is fundamental. Thanks to them, the cultural enrichment and heritage of a city can reach, without distinction, any user, with accessibility being one of the keys to smart tourism, in the case, for example, of people with visual difficulties or reduced mobility, with adapted access or interpretative panels with relief and Braille. 

Likewise, and in addition to sustainability, which we have already mentioned a few lines above through the efficient management of urban resources, another essential feature is mobile connectivity, and no, it is not just about having access to a WiFi network to access.

We are talking about applications that facilitate circulation and movement around the city, to obtain precise, accurate and up-to-date information on the different monumental attractions, alerts that inform the user of the opening and closing times of a place, or if it is not operational at that moment, or QR codes that, when scanned, allow access to transport maps, hospitals, police, weather information, restaurants, hotels, museums or any other point of interest.

Alcaudete Castle, an example of cultural tourism in a smart city

There are more and more examples of Smart Tourism Destinations (ITD) all over the world, and one of them is, precisely, the Castle of Alcaudete, in Jaén.

Alcaudete Castle
Alcaudete Castle has been one of our star projects

Did you know that thanks to the Smart tourism concept and from anywhere in the world it is possible to visit this fortress built by the Arabs and first taken by the Christians in 1085 during the reign of Alfonso VI? And we’ll tell you more, as it is currently open to the public and has an Interpretation Centre on the life of the Military Order of Calatrava.

All through a simple, intuitive and interactive digital platform that allows you to visit this and other strategic enclaves of the municipality where Fisotec is located.

How do yo apply ICT and data inventory to tourism?

But how does Fisotec carry out this initiative? After years of effort and work in the area of Geographic Information Systems, we saw in this concept an opportunity to bring these types of urban inventory closer to citizens and visitors in the context of a sustainable and attractive tourism.

This is how, thanks to our Smart City Tourism platform, we created 3D virtual tours, using technologies such as our 360º multi-lens camera.

Tourist inventory with multi-lens 360º camera
Our multi-lens 360º camera is our faithful companion on these tours

An initiative that aims to be a prelude at home, to soak up the culture and heritage before being face to face with unique buildings and surprising tourist sites, and being part of a unique and real experience capable of involving all five senses.

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